![]() ![]() Unsurpassed in its breadth, depth, and relevance, the 16th Edition features a stream lined organization of the content, updated material, and new examples that reflect the very latest market developments. Marketing Management collectively uses a managerial orientation, an analytical approach, a multi disciplinary perspective, universal applications, and balanced coverage to distinguish it from all other marketing management texts out there. The world of marketing is changing every day - and in order for students to have a competitive edge, they need a text that reflects the best and most recent marketing theory and practices. The gold standard for today's marketing management student TITLE : Marketing Management 16th GE Philip Kotler / Kevin Keller / Alexander Chernevįor under graduate and graduate courses in marketing management. ![]()
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